SEO

SEO, what is it ?

SEO or Search Engine Opmtimization means optimizing your website for the search engines. SEM stands for Search Engine Marketing and is slightly different as the client will pay per click or pay a fee to advertise on another website, while SEO is optmization for the organic (non-payable, natural) result-list.

In order to explain you how SEO works, we have to explain how search engines work : Many internet-users consult a search engine like Google, Yahoo and MSN, to search for specific information. The search engines will list all existing websites that are related to the user’s information-query or keyphrase. A simple search for the word ‘computer’ will list thousands of websites related to computers. And the websites that rank on top of that list (high rankings), will be more consulted then any other website. So in our example of the word ‘computer’, it is obvious that every computer-store wishes to be listed as one of the first websites, so that they have more visitors and more potential buyers.

Is SEO a myth ?

Is it really possible to influence the rankings of my website ? It is not a myth, you can optimize your website, so that your website will have high rankings in the search engines. Of course, most important is that the contents of your website is valuable ; your readers will most likely want something interesting to read. Besides that, a wide array of techniques is available to promote your website : we call it website marketing, internet marketing, e-marketing or digital marketing.

SEO providers are categorized, based on how they do SEO : we have the ethical companies, who use ‘white-hat’-techniques and of course the non-ethical companies, those that use ‘black-hat’-techniques. The difference is that the ethical companies obey the guidelines issued by the search engines, while ‘black hat’ is considered non-ethical as they techniques do not comply with the guidelines.

SEO, where to start ?

You can increase your rankings in the listings of the search-engines. SEO consist out of multiple techniques. Many of these ’search engine optimization’-techniques are explained on the internet, but only few of them are effective.

It would not be smart to fly an aircraft without having the knowledge, nor the experience of a pilot. The same could be applied to SEO ; you will need a specialist with experience and knowledge about internet marketing. If you allow us to give you basic advice : Few experts are out there. Do not trust everything that is said about SEO.

We help you to apply the right SEO-techniques :

Before trying to rank well within the search engines, it’s even more important to determine for which words and/or phrases you would like to have a good position in the search engines. We assist you to choose the right keywords and keyphrases, so that you have a good position for keyphrases that are used by your potential customers.

We also review your meta-tags, titles, headers and even the content, so that it has a positive effect on the SERP’s (Search Engine Ranking Positioning).

We make your site popular, by submitting your url to the correct websites. And we also publish your website properly with the major search engines.

Ultimately, we provide statistics about the visitors on your webste, so that you can monitor the increase of traffic.

Our SEO strategy is based on analysis of google’s algorythm, research and practical experience. Search Engine Optimization is not a one time setup. Unfortunately, the internet evolves, new websites popup and existing websites invest as well in SEO ; even the search engines change their policies once in a while. So if you decide to start with SEO, it needs to be followed up. It is obvious that this marketing strategy is an investment, but a marketing strategy with ROI.